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Sport Marketing and Management

Sport Marketing and Management

Purpose of the Sport Marketing and Management Internship

The goal of your Sport Marketing and Management internship is for you to apply the skills, theories, and techniques you have learned in your coursework in a practical sport industry setting, under the supervision of an experienced industry professional, in furtherance of your career goals. You will have the opportunity to work on technical sport industry capacities in areas such as marketing, operations, finance, sponsorship, event and facility management, and more. During this process, you will also have the chance to build your soft skills such as professionalism, time management, networking, and self-reflection.

Your Faculty Internship Coordinator

Jim Evans
Department: Kinesiology
Email: jimevans@iu.edu

Internship Course: SPH-M 495 Practicum in Sport Studies or SPH-M 497: Internship in Sport Management
Grading: S/F
Credits/Hours: 3 credits/150-hours minimum/50-hours per credit up to 5 credits

View previous Sport Marketing and Management Internship (filter M495/M497)

Required Paperwork

Evaluate your experience

Evaluate your internship coordinator

To support these goals, your internship must meet the following requirements:

It must be within the sport industry or very closely related to the sport industry,
It must involve marketing- and/or management-related goals and objectives,
It must involve at least 150 hours with the internship site, and
It must take place under the supervision of an experienced industry professional.

What You'll Get Out of the Experience:

By the end of the internship, you should have the opportunity to:

Apply classroom learning in a practical sport industry environment,
Confidently and professionally communicate with sport industry practitioners,
Describe your professional network,
Highlight key projects and contributions made to your organization,
Reflect on your growth as a future sport industry professional, and
Articulate the next steps in your career path.

Sport Marketing and Management Internship Requirements

Start early! Get involved with sport-related volunteering, job shadowing, and student organizations as soon as you can. Make an appointment with a Career Coach in the SPH-B Office of Career Development and Alumni Relations to discuss your goals. This gives you plenty of time to explore sites and ask questions.

Use the Internship Portal (search M495 or M497) to explore past placements. You can also look for new internship sites through the IUB Handshake portal, reputable private sport job sites such as Teamwork Online, Work in Sports, and Collegiate Sports Connect, and your own personal network.
As you search, think about:
- Location, transportation, and living costs
- Area of operation (management, marketing, finance, events, agency, operations, communications, social media, sponsorship, sales, etc.)
- Sport and level of competition
- Whether you prefer customer-facing work or behind-the-scenes work
- The skills and experience you need for your future career
Have your resume and cover letter/email tailored to the specific jobs you are applying for and ready to send to potential sites. Use the SPH-B Office of Career Development and Alumni Relations to assist you in the design of your resume and cover letter/email.

The internship is a 3-credit required course (aligned with tuition for 3 credits), but students can take up to 6 credits of internship.
Standard requirement: 150 hours for 3 credits, plus 50 hours per additional credit (up to 300 hours)
The internship can be completed during fall, spring, or summer.

Your supervisor must:
- Have significant sport industry or other professional industry experience to the satisfaction of the internship coordinator,
- Be willing and able to mentor you, and
- Be someone who you work well with and who has experience or connections relevant to your interests

Note: Family members cannot serve as supervisors.

Before you can register, all required paperwork must be completed and approved by your site supervisor and internship coordinator.
Steps
- Complete the course application found in the required paperwork linked above, then sign off on all pages
- Meet with your site supervisor to identify the goals and objectives for your internship, then obtain their signature.
- Return the completed and signed course application to the internship coordinator, Dr. Jim Evans, at jimevans@iu.edu, for review and approval.
- Once approved, the SPH-B records office grants authorization for you to register.
- Register for the correct course number, section, and credits via One.IU/iGPS.
You cannot count any internship hours until you are officially approved to register.

Complete required hours for number of academic credits enrolled
Maintain a log of all hours completed
Complete the tasks and responsibilities outlined by your site supervisor
Dress professionally and follow all agency rules
Abide by all agency policies, rules, regulations and guidelines
Be prompt, professional, responsible, respectful, and self-motivated
Maintain a mature and professional relationship with clients, staff, and peers
Cover your own travel costs (IU does not reimburse travel)
Participate in daily operations, meetings, and trainings when possible
Understand that sites may dismiss interns who do not follow policies

Register for the appropriate course, section, and credit hours
Represent the university, school, department, and program in a positive and professional manner
Communicate with your site supervisor and internship coordinator regarding any issues that arise
Complete all internship course requirements, Canvas assignments, and evaluations
- Initial Survey
- Midterm Survey
- Completed Hours Log
- Internship Journal/Portfolio
- Final Internship Summary
- Internship Evaluation Form
- Site Supervisor Evaluation
- Exit Survey
- Other assignments as determined by instructor